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Fashion style as a profession is particularly in demand specially by young folks and the worldwide school possibilities are vast. But the myth of business and the profession profile given to the public have sometimes small to do with the reality. Currently the fashion industry consists of far more than only amazing dresses and creative talent for lasting good results. The challenge the designers face lies in viewing the enterprise in its entirety and the hard balance among design and commerce. Nowa- days, brands pre-define themselves through life-style and world expertise. To be effective in the fashion market place it needs founded expertise more than strategic advertising, sales techniques, PR and production.
Due to the fact 2009 the Berlin platform Fashion Patrons, has organised a Fashion & Style Academy with the objective of offering further training and a properly-balanced and versatile programme in order to pave the tough way of starting a company. Covering themes such as enterprise and industry-relevant processes, the present conditions of the fashion sector, future development as properly as new communication concepts and methods.
