Today, fashion is all about personal style, taking the trends and making them yourself. Women embrace fashion and style to use to express your personality, but for many the pressure to create a personal style is irresistible.
Our world is becoming more and more about image and how to fashion and style applied to it. These changes affect our desire and ability to incorporate style into our lives. The main market influencers are:
- Our increased interest in celebrities
- Adoption of all body shapes and sizes
- General availability of more affordable, fashionable clothing
- Hot, hip, stylish and sexy - 30s, 40s and 50s
- Women have less to spend on clothes
Celebrities are everywhere, and we want to know everything about them. Where to go and what they carry are great news. They adorn the covers of our favorite magazines and certify our coveted luxury items. We follow their every fashion move, we want what they have, Louis Vuitton handbags, that "it" designer jeans, Gucci sunglasses ... the list goes on. Celebrities today, not only carry the latest and greatest fashions, but they define what is fashion. All of this media exposure goes "want" factor method. We want what they have.
Celebrities are influential and getting more and more attention, exposure and mindshare every day. This can still see the explosions of stars as cover models on our favorite magazines. Year of fashion models are models cover fashion magazines, and now the star of a big / small screen and the music industry. Not only is their picture on the cover, but they are prominent story that month.
"Jennifer Lopez: Is soooo Back to Mark, The Exes, and tell her all the albums," Elle, February 2010
"Christina Aguilera: I am a different person now," Marie Claire, February 2010
Oprah: "Do not change your body ... Change your jeans! Find your dream Fit," O, the Oprah Magazine, February 2010
Accepting all tijela.Povećao coverage and various celebrities also opened the door to what we perceive as beautiful. Slowly change the old stereotype of beauty. More is not only defines the perfect, 18-year-old, 6 feet, super skinny, supermodel of the past. Today we are exposed to a wide range of ages and body styles - Taylor Swift and Hillary Duff and Madonna, Catherine Zeta Jones ... Jennifer Aniston and Eva Longoria Oprah and Queen Latifah ... Drew Barrymore and Kate Hudson, Sarah Jessica Parker and Gwyneth Paltrow.
basic fashion availability & affordability. Fashion has gone mainstream. High-end clothing designers created designer wear for mainstream retailers such as Target and Wal-Mart. The availability of affordable, stylish clothing allows women to be more modern and raises expectations of high fashion and style for everyone. Stores like H & M and Forever 21 has opened many doors for women to embrace the latest fashion deals at very affordable prices. It is both a blessing and a curse; women have the opportunity to find and afford a more fashionable clothing, but also have more pressure to be fashionable.
Hot, Hip, stylish and sexy - 30s, 40s and 50s. Thirty is the new twenty, forty is the new thirty and fifty is the new forty - and the definition of hot women in their 30's and 40's + as the Puma and Cougar are proving more sexy no age limit. Madonna, Elle MacPherson, Teri Hatcher, Heather Locklear, Kim Cattrall, Halle Berry, Demi Moore, Salma Hayek and Diane Lane ... they are all over 40 years. For women of all ages it is the power. Style and beauty are not just for 20-somethings. Women of all ages and body types can look good, but when you look good, feel good. Women want to look good, very good ... regardless of their age.
Women have less to spend on odjeću.Pritisak society that style, together with our global financial challenges makes shopping for a new wardrobe challenge. Today, women are spending less. As per the Cotton Incorporated Lifestyle Monitor's survey, "84% of the subjects were also less money to spend on clothes this year than last year (2009 vs. 2008)." So with less to spend it is important to spend wisely. "Women are definitely to be careful about how and what they spend on clothes ... They are taking their time to assure that they are the smart choice," Joanne Stoner, edressme.com.
In summary, women feel pressure to look good and do not want to spend money on the road. By choosing the appropriate sections of their body colors that flatter and styles that are appropriate and pieces that work for your lifestyle and budget will be better consumers and better dressers.